Starting October 25, 2024, Rue & Vervain is partnering with World Central Kitchen (WCK) to raise critical funds for Hurricane Helene & Milton relief. WCK provides fresh meals in response to humanitarian, climate, and community crises, and their teams are currently on the ground in affected areas, including Florida, North Carolina, Georgia, Tennessee, Mexico, Gaza, Lebanon, Israel and Ukraine!

To support this effort, we’re donating 100% of the profits from each Pooh "The Fool" plushie sale directly to WCK. With each $25 plushie, $17 will go towards providing meals and support to communities in need. Additionally, a percentage of every Wisdom of Pooh Tarot deck sale will also contribute to the cause. With 1,000 plushies in stock, our goal is to raise $20,000, and we need your help to make it happen—one Pooh Bear at a time!