Breaking Up with Social Media

Artwork above by Ajay

For all intents and purposes, this is my break-up letter to social media. For the last five years, I have run my business with social media as the primary engine for engagement and sales. Instagram was the main platform, with occasional posts on Facebook, TikTok, and YouTube Shorts.

In the early days, I genuinely loved it. The tarot and occult community felt rich, alive, and expansive. I loved following creators’ journeys, listening as they shared their knowledge and lived experiences, and contributing my own work, thoughts, and reflections. It wasn’t perfect. Misinformation and questionable sources existed, as they always do, but there was a sense of sincerity. I especially loved witnessing the sudden mainstreaming and acceptance of practices like tarot that were once marginalized or misunderstood.

For a long time, social media felt nourishing. Connecting with other creators, sharing wins and losses, and creating content felt aligned with my spiritual path. It felt real.

That world is gone.

I detest logging into Instagram now. Everything is aggressively curated, relentlessly monetized, and overwhelmingly fake. Ninety percent of what I’m shown is influencer garbage and products I couldn’t care less about. The content is so polished, so algorithmically engineered, and so saturated with AI that it triggers an immediate Uncanny Valley response. As an empath, it’s deeply disturbing. The creators and voices I actually care about are buried beneath an avalanche of soulless content, and whatever genuine connection once existed has been snuffed out.

Unsurprisingly, my sales on social media have dried up as well. That’s not a mystery. I refuse to perform for an algorithm, refuse to churn out hyper-curated AI sludge (I tried once and it was gross), and refuse to reduce my work to trend-hopping nonsense. The algorithm punishes that refusal and frankly, I don’t care anymore.

What I care about is the damage being done. I am not okay with participating in platforms that are actively harming people. I have never been more grateful to have grown up in the ’80s, before constant comparison, surveillance, and dopamine manipulation became normalized. I’ve never been glued to my phone, never felt compelled to measure my worth against impossible, fabricated standards, and never fallen into doom-scrolling, but I see the fallout everywhere. Every article, every study, every story of lives derailed by screen addiction feels like another warning that we’re collectively ignoring. Social media promised connection and delivered isolation. We are lonelier than ever and these platforms are a huge part of the problem.

So I’m done. As of now, I will no longer be using Instagram, Facebook, or TikTok for my business. Those accounts will remain visible for the time being, but they will no longer be active. I’m redirecting my energy toward a new blog/podcast called Unsocial Media, where I’ll share project updates, business developments, and personal commentary without an algorithm breathing down my neck. Subscribers will receive updates directly by email and can engage thoughtfully on blog posts without shouting into a void.

New product launches will be shared via YouTube only. That’s it. No feeds, no trends, no performative nonsense. My YouTube channel will live directly on my website so everything exists in one place, on my terms.

I’m also reachable by text or WhatsApp at if you’d like to connect. Please keep in mind, though, that I’m a real human being not an AI chatbot. So, I ask that you approach those conversations with care and humanity.